NFT as a Marketing Strategy

 Many marketing strategies have emerged to make their brand gain more popularity these days. One of the best ways even notable brands use is NFT for brand marketing. So, how do these marketing strategies work? What's the point, and what brands are using these strategies?

Rest assured! This article will give you all the information about NFT and the best marketing strategies in the digital age.

NFT as a Marketing Strategy

For those who already understand NFTs, they represent a strategic opportunity for marketers and brand professionals to find new ways to win the hearts of consumers.

NFTs are important to brands because they are a new representation of digital files such as art, audio, and video for creative campaigns. At this point, we're not quite in the Metaverse. However, NFTs are brand tickets to the future Metaverse universe.

The benefit of NFT itself, talked about by marketing expert Neil Peter, is that it can encourage interaction and create unique experiences for the brand. It is also possible to increase brand awareness and build brand interest.

Moreover, some other areas already use NFT as their primary marketing strategy for example, in business. Among them, NFTs are often used as links between tangible assets. For example, it is evidence of ownership of land and other assets.

With a short verification process, you can store a physical certificate of ownership and consider it more secure on the blockchain. Their buyers don't have to worry about their valuable credentials being lost or stolen by others. This is because the property data is already in the blockchain.

By now, you should have started to understand how NFT works in brand marketing strategies. Next, we will give an example of a famous brand or company collaborating with NFT for its marketing strategies.

SM Entertainment and NFT Marketing Strategies

That's what SM Entertainment does these days. SM Brand Marketing, a subsidiary of SM Entertainment, has partnered with the crypto market platform Binance. Korean entertainment company SM Entertainment will later explore the world of non-fungible tokens, or NFTs, along with Binance and the Metaverse blockchain technology.

The company's move marks the beginning of SME's new cultural slogan, "play to create" (sort of like Play 2), a term first coined by producer Lee Soo-Man. This concept focuses on the Metaverse platform, which allows users to recreate content such as games, music, and dance using special tools from the platform and IP.

SM Entertainment has partnered with Binance to provide an environment where content creators worldwide can freely participate in entertainment activities using IP.

Therefore, given this potential, NFT has a bright future in brand marketing. Another brand that also uses NFT is Chameleon.

Nona, the fashion brand that uses NFT

"Chameleon" uses the technical design of digital assets and non-violable tokens (NFT). Through this collection, Nona became the first local women's fashion brand in Indonesia to incorporate NFTS into fashion products.

For this latest collection, Nonna has collaborated with the artworks of one of Indonesia's largest NFT brands, the Secretlative Society. Nona and the Top Securities share the same vision to appreciate the world of art and fashion and to help local Indonesian artists.

This collaboration will significantly impact artists and creators in the digital age who can apply their work using NFT media to the media as a whole.

The potential that NFT holds may lead this field to become more successful in the future.

Conclusion

The NFT (Nonviable Token) extends beyond the realm of cryptocurrency and is very popular in the digital art scene. It is possible to visualize any object in the real world with the help of modifiable symbols, each of which becomes a unique digital identifier. This area has significant growth potential as tokens confirm digital assets' ownership.

Digital assets can cost hundreds of thousands of dollars. NFTs are spread across various industries and are popular daily in the fashion, sports, gaming, and entertainment industries. The concept of NFT goes beyond collectible markets. Based on this perspective, anyone involved in advertising, communication, branding, or business, in general, should immediately understand the trends of NFT.

At this point, many brands are using NFT for their customer loyalty marketing strategies. In other words, NFT can give these brands brand awareness, interest, and loyalty, and the customer will remember the unique point of these brands. In the end, this will lead the customer to encourage interaction. Therefore, it is no wonder that NFT Brand Marketing can gain loyalty from the customer and raise its brand name.